A main source of inspiration for the project was the book titled “Be Here Now,” by Ram Dass published in 1971. The layout, type and imagery helped form the new visual language.
”The book is a feat of non-mechanical text arrangement, composed almost entirely with hand-stamped rubber type, often intertwined with elaborate illustrations to create a unique style of concrete literature. It was originally published as a box set containing several separate items in a limited edition, but has sold more than 2 million copies in a paperback format that combines all the content in one binding.” -Nick Sherman
Kind Regards is a bi-level bar located in New York’s Lower East Side. The atmosphere is lively and brings in youthful energy through a diverse crowd.
They approached me to create a new and cohesive visual identity that reflects a contemporary and minimal take on 1970’s design.