The Global Creative Lab is Uniqlo's in-house creative team based in New York. It is the source of creative development within the organization. Projects range from brand strategy development to creating and executing innovative design campaigns for global store launches, collaborations and special initiatives. At Uniqlo, embodying "LifeWear" is the philosophy behind each project. From everyday essentials to special collections, LifeWear encapsulates the company’s mission to create quality daily clothing for all. I worked alongside the team to develop global creative campaigns, UX/UI design, collaborative paternship launches, and collaborated with world-renowned artist, KAWS, on graphic assets for a brand activation with tennis legend, Roger Federer.