The iPad Design Team - Screens is Apple’s in-house creative team based in California. The team’s goals are to provide creative design solutions that showcase the new features and capabilities within the iPad product division. Through developing various use-case scenarios, designs are created to demonstrate virtual animations, and digital graphics for Apple iOS and thirty-party plugins. By working closely with the Executive Creative Director, UX/UI designers, copywriters, brand strategists, I developed assets for the iPad website as well as for the Keynote address delivered by CEO, Tim Cook, in March 2022.